#googleglass goes underwater – #googlegoggles Cousteau 1.0

I hate swimming. It’s pretty boring going up and down and up and down and … you get the drift. Boom Boom. It needs to be sold to me to take the hook. They keep coming.

water bubblesSo I began to get mildly interested when Speedo launched their Aquabeat MP3 players integrated into their goggles some years back – latest product spec here.

I see Google Glass is to get an in-built iTunes type streaming music interface.

oceanic-04.8800.07Surely the next step is to stretch into a different product category and develop underwater Google Glass?! Simply acquire an HUD dive mask company, pop in some Glass tech on the mask, sprinkle in some Aquabeat MP3 tech (with the main processor integrated into the back of the mask) and Bob’s your Uncle – GoogleGlass (Google Goggles) v1.0 – “Cousteau”.

Input… ? Well, probably needs a little work, but either some Steven Hawking eye-movement tracking type stuff or the wearable “throat tattoo” microphone that Google have just patented (we’re getting progressively closer to the embedded-chip-at-birth concept here… !).

Throw in an HD camera with integrated light on the front for the scuba model and do-away with that cumbersome dive camera… dive computer and GPS to track your dive Nike+ style … feed to Facebook … cheers from your friends as you dive… not noticing your depth and/or sharks etc. etc.

Already a concept design model here – needs to Google bankroll to really get it going…

I’ll take my commission now thanks Larry. And a nice pool please.

Initial testing of Google Goggles underwater prototype.

Initial testing of Google Glass underwater prototype.

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iAssault: Samsung & Windows Mobile v iOS7

Microsoft has jumped on the Apple iAssault bandwagon with another non-MS device buy-back program, this time targeted specifically at iPhone users.

Took this snap on Sydney’s George Street the flagship Samsung store – opened aggressively diagonally opposite the crystal Mecca of the AppleStore complex. They updated their window display the day after the iPhone 5S launch with the “iChanged” campaign:

SAMSUNG

Anyone remember the Apple campaigns targeted at desktop switching? Switch to a Mac (2002) and Get A Mac (“I’m a Mac / I’m a PC” – 2006). Get A Mac coincided with the fresh, minimalist rebranding of Apple stores with the blue shirts and symbol signage to aesthetically differentiate the product and build-in perceived value for the premium pricing.

I never needed convincing of how cool the machines looked. As a developer, my value proposition was for home use – I was sick fed up of interrupt issues et al with home PCs having spent too much time with IT Operations resolving similar issues with our custom-built  trading apps in the office. The “just works” thing was a solid case for me for core non-tech usage. A bit like a chef coming home and whacking a microwave dinner in the oven.

But back in 2000 Office compatability was pretty shoddy, hardly any mobile phones would sync with the Mac address book et al(hardwired of course – except the gloriously kitsch Sony Ericsson P800) and remote office access? Forget it sailor.

I digress. Regarding mobile – Samsung and Microsoft must have been rubbing their hands together as the “coolness” factor is clearly the most important consumer product attribute now. And Apple missed the mark big-time with the boxy iPhone 5S – yes, EVEN with 9 million units pumped out in the first weekend. It’s the longer game that counts with brand value.

Apple’s lengthy product cycles won’t permit a revolutionary “non-boxy” iPhone coming out  anytime soon. Microsoft’s Nokia acquisition gives a real opportunity to knock out an awesome device (the Lumia 1020, although essentially a different category focusing on the camera, is pretty impressive) and with the stability of pure-play Android devices, Samsung’s superior hardware is looking like the go-er.

I’m an Android, I’m a kosher non-jailbroken iOS”  –  the next set of Google ads whacked out across the international channels to join Samsung/Microsoft to encircle Apple?